What are the Challenges in Video Streaming and Blockchain Solutions?
The following are the challenges in video streaming and the blockchain solutions to overcome the challenges.
1. Limited, Expensive Pricing Models
Challenges
Consumers demand “per-user” payment models for OTT/VOD subscriptions. Forcing consumers to cobble various fragmented services for watching their desired shows becomes expensive.
Solutions
Blockchain enables micro payments that facilitates flexible media distribution and monetization models. Besides, users who prefer to watch their desired shows can attain benefits with blockchain based video streaming apps.
Challenges
Still, the monetization in online content depends on advertising. Whereas the ecosystem of digital advertising is complex and indulges several stakeholders that also comes with intermediaries between the content creator & advertiser.
Solutions
The blockchain technology in video streaming apps establish direct customer relationships between artists and fans while selling content with usage trackability and compensation. To point out, the creation of fair advertising billing models furnish exact performance tracking of advertising efforts.
Challenges
Distributing royalty payments includes multiple contracts between producers, artists and the delivering houses. As well, the complex settlement activities due to contractual complexities ends in insignificant, opaque proceeds.
Solutions
Through enabling the capture of digital content consumption with blockchain, it allows for the simple analysis of consumption based playtimes and usage which also facilitates the micro-allocation of real-time royal payments.
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