OTT Apps VS YouTube - What’s Best for your Video Streaming Business?

 

It is a known fact that videos have an amazing power to engage online audiences, whether it may be a six-second bumper or a multi-minute compilation. In the same way, video marketers believe in video content to generate a good ROI and valuable leads as well as to enhance website traffic and sales.

Rather than a successful content marketing strategy, videos are the prominent source of entertainment. Right? Besides, with the arrival of OTT platforms people switched from appointment viewing to binge-watching. To point out, these over-the-top (OTT) paltforms holds a library of content massively that could be accessed on-demand.

Contemplating the accessibility, benefits and popularity of videos, several video streaming platforms are launched in the market for the utilization of several purpose. YouTube, Netflix and Hulu are some of the examples of video streaming business.

For Instance,

1. YouTube – The worldwide users of YouTube are 2 billion, everyday people engage one billion hours in Youtube, which is 8.4 minutes for per user per day.

2. Netflix – The Netflix has 180+ million subscribers, as per the survey, peoples of U.S engage in Netflix for 165 million hours every day, which is 3.2 hours for per user per day.

3. Hulu -  The userbase of Hulu is 32 million which is also an American VoD platform where users spend an average of 2.9 hours per session.

Among all the video streaming platforms, YouTube and OTT platforms are the significant source to deliver video content. The only thing which makes the business into dilemma is whether to build a YouTube channel or OTT platform to host videos. No worries. Let me describe the similarities and contrasts between the YouTube and OTT apps which let you make an informed decision for your business.

OTT Apps VS YouTube –  Decide What Suits Your Business

1. Video Halting – YouTube is a free video hosting platform whose prime source of revenue is advertisements. So, obviously the viewers will encounter the ads while the streaming of videos. Moreover, YouTube displays the ad on the basis of user’s previous experience as well there is no control on what a user can view whereas complete control is by YouTube’s algorithm.

In the phase of OTT apps, the businesses have absolute control over what to show for their viewers. As well, OTT apps also have advertisements as revenue stream but it is absolutely optional or the basis of subscription plans. To point out, the viewers can eliminate ads absolutely,

2. Scope of Revenue Generation

With the YouTube as a video hosting platform for business, the revenue streams are limited to advertisements whereas OTT platforms has an opportunity to generate revenue in different ways.

3. Mediums for Business Branding

More the branding, more is the probability of gaining viewership on the videos. With an OTT platform, businesses can have different ways to do their branding. There are different locations in an app that can be wisely utilized to promote a brand. Meanwhile, it can be ensured that the user experience is not compromised.

From this, hope you decide OTT apps for your video streaming business and seeking for the best OTT App development company. Right?

No worries. Startupmart offers best OTT app development solutions which let you shine in your video streaming business.